How important are relationships in business?
May 21st, 2007 | by ScottIt appears that you're new here, if you like what you read, please subscribe to the news feed or sign up for the Leap eTips news and updates email list. Thank you for visiting :)
It may seem like only the little guys care about networking and relationship building to grow their business–because lets face it, what easier way is there to expand early on?–but even the largest companies understand just how valuable relationships and alliances can be.
I read today that Google and Salesforce.com Inc. are in negotiations for a working alliance that would integrate some of Google’s web services with Salesforce.com’s CRM (customer relationship management) tools.
From the perspective of Google or Salesforce.com this seems like a perfect working relationship. Google has a large claim on the online marketing industry and Salesforce.com caters to sales professionals.
I’m sure this story will get a lot of buzz online, and may even lead to various ethical questions (as most moves Google makes these days do), but that’s not the scope of my posting. I just wanted to point out (stress) that even the big fish understand that working with others has a high reward/value associated with it.
And the little guy can capitalize on that in numerous ways, from cross-merchandising with other little guys (he sells shoes and you sell socks, there’s a great opportunity for both of you to share and exchange advertising options here) to simply trading links with related sites.
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