king of clean is the premier Seattle carpet and upholstery cleaning service
May 31st, 2007 | by ScottIt appears that you're new here, if you like what you read, please subscribe to the news feed or sign up for the Leap eTips news and updates email list. Thank you for visiting :)
You may have read the title of this post and thought, “so what?” Well, when someone is seeking out a service provider online, they often have the very same pre-sales questions you’ll get by phone or in person about your service and company. This is where having a web site can most benefit a service business because you can address and answer these questions for hundreds or even thousands of potential customers by publishing them just once on your web site pages. How much labor time can that save you down the road? It depends upon the nature of your business and clients, but for most services it will be substantial.
Your service business web site should provide answers and hopefully encourage customers to hire you. Now, here’s the key that I think many service sites overlook–continuity. Most web searchers will be experienced web browsers, and as such hold preconceived expectations for how to find the information they want on a web site and how it should be presented to them. It is sort of a tug-of-war game in my mind. You want your web site to be unique and stand out, and your online customers expect your site to conform to certain common standards.
Trust me, let the customer win! They want a comprehensive FAQ, so give it to them. They also want your site to be searchable, make sure it is. If you need to, hire someone to do this for you, it will pay for itself in new business over and over again. They want “ease of use”, provide it!
Web visitors also want testimonials on service related sites, provide them. Despite what I’ve read about unsolicited vs. solicited testimonials, my experience has been that customers just want to know others have been happy or satisfied by you and don’t care if you offered a discount or freebie to get opinions for publishing.
A perfect example of staying unique while also providing all of the expected standards is Seattle carpet clean www.kingofclean.com
With a FAQ that includes video replies to questions–a very unique way to address the standard FAQ problem, a great navigation menu that uses large-font and link titles that clearly tell visitors where to go for the information they want, easy to use online scheduling and promotional offerings, and a testimonials page with over 300 customer testimonials–including several in video format; I bet that if you were looking for carpet cleaning Seattle this site would likely lead you to use their services.
Clearly they’ve designed their site for real people who need their carpet clean Seattle with an attention to detail and style without overwhelming and needless techno-gunk slowing down page loads or pointless text targeting search engine bots.
In my opinion, if you’re developing a web site for a service-based operation www.kingofclean.com sets the bar you should aspire to (and if you need carpet cleaning in Seattle check them out and let me know how they do for you).
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