Technology and Entertainment merge more and more each day, but some “next great ideas” should never see the light of day.
Such is the case with the brain-freeze initial offering of unknown startup, Hassel Inc., who’s funky gadget, the Hassel iClod seems to hold very little value from either a useful or entertaining perspective… read more about the iCLod @ Not Necessarily The News Online
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Okay, maybe it’s more mean than funny, but my first thought combined Alec Baldwin and a new “Net Nanny” type product–so this was really the tamed-down version.
The point/tip is: Always do your market research! Even if you find it boring. Even if it seems like a waste of time since you’re not earning while researching.
Whether you plan to create your own products to distribute, or to market someone else’s products, it is essential to determine if there’s actually a buying audience out there large enough to be worth going after; and exactly who that target audience is so that you don’t waste time chasing them in the wrong places.
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