When you publish a web page with quality content and that you’ve made the effort to target a specific keyword phrase on, you can expect to get traffic from 3 primary sources. The Search Engines that index your page, External links (backlinks) that your page acquires on other web sites, and any social networks where your page has been submitted.
That alone can lead to decent and consistent traffic numbers to your page. However, it isn’t the whole traffic picture, it is just a piece of the puzzle.
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Now lets add in several supporting articles (see part 1 for a description of good supporting articles).
If you create a handful of quality articles that each link back to your web page with a “call to action” for readers, and publish those articles in places that have a human readership following and also are trusted by the search engines you can see something amazing happen.
Your articles will be indexed by the search engines, which leads to more traffic for you when people find your articles from search engines, read them and then follow the link through to your page.
Your high quality articles can also get submitted to various social networks, leading more traffic to the articles and finally through the article links to your web page.
In addition, and this isn’t even represented in the basic diagram I made to graphically show how all this comes together, but in addition to what I’ve already said, the web pages on various social networks that list your articles are probably (most are) also being crawled and indexed on search engines, adding another opportunity for searchers to find your articles and your web page.
I hope that makes clear just how useful Article Marketing can be when done properly, and I hope I’ve helped to explain how to target your articles to be the most effective in supporting your SERPs and traffic building efforts.
Article Marketing isn’t a magic bullet, or the end-all-be-all either. Like building backlinks and publishing quality content to your own site pages, Article Marketing is another piece in the puzzle.
But, unlike a lot of other online marketing methods that go into making up the whole puzzle, Article Marketing can be easily mastered by anyone, done at any time and from any place, and doesn’t cost a single penny to do.
One final note about the diagram I’ve included here, is that in the center it says “Your Web Site!”, but really I should have written “Your Web Page!” because what you really want to do is turn every page of your web sites into one of these Wagon Wheel type traffic flow patterns for yourself. So instead of thinking of your site at the center of this picture, think of a hundred copies of this picture in a big circle, representing a hundred pages on your sites, and with your own internal page-to-page linking traffic flowing in all directions from one page to another across that circle. How great is that?
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