Stuck in the Sandbox… Yippie!!!
January 4th, 2008 | by ScottIt appears that you're new here, if you like what you read, please subscribe to the news feed or sign up for the Leap eTips news and updates email list. Thank you for visiting :)
Over the past few days Chrissy (she works with me on many projects) and I realized that one of our latest launches has been sandboxed.
At first Chrissy was a bit nervous and upset about it, but I’ve reduced her coffee intake and helped her to see that it’s really not that bad at all, and in fact might be the best thing that could have happened for this particular project.
Here’s the way I see it, when a new site gets launched and indexed right away it’s easy to become complacent with the fast results of search traffic. But when a new site gets sandboxed then you know there’s going to be a period of time (from a few weeks to several months) where you’ll have to honestly earn your traffic for the site until Google “lets you in”. And almost everything you do during that period to build traffic will have long lasting effects on your SERPs later.
So, while it may seem tragic for you when a site gets sent to the sandbox right away, the truth is it’s going to force you to do things that will positively effect your project rankings in the long term.
Maybe I’m just strange, but just the same as I view competition as a good thing I don’t mind sandboxing at all when it happens to me. As with competitors, it simply forces me to “do better” and keeps me on my toes.
If you have a new site and it appears to get sandboxed, don’t become discouraged. That’s all I’m saying here. Sure, you’re going to have to do some extra work to build and sustain traffic until you’re out of the sandbox, but that work will probably pay back ten-fold for you in the long run, so instead of an obstacle just view your sandboxing as an opportunity to “do better” with your project.
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