Strengthen the Primary Site

January 8th, 2008 | by Scott

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This is part 6 of 10 in the Niche Network Marketing with LAMP series.

While everything this posting covers is equally vital to every other step in the niche network building process, you should already have a fair understanding of how to achieve everything I lay out below so I’m not going to waste your time repeating a lot of the details and instructions I’ve covered previously.

The whole point to this step is to strengthen your primary site and place it in a position to establish itself online as dominate in your niche. What follows is the beginning of that process.

Start creating additional pages for your primary site. Each page should focus on a single keyword term from your “On Site” keyword list. Your keyword should be included in the page title and URL ( for example: www.mysite.com/new-page-keyword.html ).

The content of your new page should have between a 4% and 8% keyword density. Do NOT force your keyword into the content, but pay attention to it while writing your page content to use it naturally and try to get within that 4% to 8% margin.

For each new page you create use 4 keywords from your “Off Site” keyword list and create 4 articles–1 from each keyword. Remember to use your new page keyword in the article Resource Box link and submit your articles (1 each) to the directories you submitted your previous articles to.

Submit your new page and each of the published article pages across the social networks you’ve been active in where the content is relevant. Remember, you have to be active in the social community to gain any real benefits from submitting to it, and your content has to be relevant to avoid being considered spammy by community members.

Be sure to link to your new content pages from your main site page, and with each new page you create rebuild your XML and text based sitemap files using GSiteCrawler.

You Do NOT Have to Resubmit Your Sitemaps! In-fact, there’s some evidence that suggests resubmitting them to Google can have a negative effect for you. But you should update them as you add new content to your site and let the search engine bots find the updated sitemaps on their own.

There’s no limit to the number of new pages you can or should create. From this point forward creating new primary site pages should become an ongoing part of your work schedule. I like to try to add 1 new page per day, 4 days per week–you should find a routine that works for you. Sticking with it is the most important part. If you decide to build 5 new pages every week, great, but make sure you do it. Losing focus is the worst thing you can do at this point.

Just follow the points from this step for each new page you build and you should soon begin to see your inner (new) site pages climbing up the SERPs for their respective keywords. And from that you’re actually helping to strengthen your main site page for your primary keyword as well, since these new pages should all be linking to your home page with your primary keyword in the anchor text.

Here’s a little secret that I’ve learned over the years; search engines credit backlinks from pages on the same web site. It’s true, though it’s not really a secret–more like an overlooked resource most of the time. So, now you’ve got all these new pages being supported and propped up to the search engines by backlinks from the social networks and article directories you’ve been using and submitting content to… and these new pages are all relevant to your main site topic, and supporting your main page by linking back to it. See how it all comes together and works? You’re building up your own site dominance from within, of course also with a little help from those networks and directories where you’ve become a respected contributor and participant. It’s all very natural, ethical and strategic.

Part 7 of the series should be available in a day or two so please check back, or better yet subscribe to my RSS newsfeed and be sure to get it as soon as it gets published.

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