Using articles for marketing or SEO purposes isn’t rocket science, but I think a lot of the time we tend to out-think ourselves on things so here’s my basic overview of good practices for writing articles:
- Articles have 4 elements: Title / Opening Statement / Supporting Evidence / Conclusion
- Article topic should include the keyword you’re targeting. i.e. if “red widgets” is your keyword and your topic is “fun uses for red widgets” then a good title would be “Red Widgets Can Be Fun”
- The topic (including your keyword) should appear in the opening statement and conclusion paragraph.
- That’s enough! The keyword may appear elsewhere in the article’s supporting paragraphs, but it doesn’t have to and shouldn’t be forced or stuffed in.
- Write for human readers and hope someone interested in your topic has a blog of their own or belongs to a forum in the niche your topic covers. If you write a great article they may mention it there and that’s great for bringing you targeted traffic.
I hope this helps some of you. Let me know if it does or if there’s anything I didn’t answer for you in the video by commenting.
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