Writing Articles for Marketing or SEO
April 8th, 2008 | by ScottIt appears that you're new here, if you like what you read, please subscribe to the news feed or sign up for the Leap eTips news and updates email list. Thank you for visiting :)
Using articles for marketing or SEO purposes isn’t rocket science, but I think a lot of the time we tend to out-think ourselves on things so here’s my basic overview of good practices for writing articles:
- Articles have 4 elements: Title / Opening Statement / Supporting Evidence / Conclusion
- Article topic should include the keyword you’re targeting. i.e. if “red widgets” is your keyword and your topic is “fun uses for red widgets” then a good title would be “Red Widgets Can Be Fun”
- The topic (including your keyword) should appear in the opening statement and conclusion paragraph.
- That’s enough! The keyword may appear elsewhere in the article’s supporting paragraphs, but it doesn’t have to and shouldn’t be forced or stuffed in.
- Write for human readers and hope someone interested in your topic has a blog of their own or belongs to a forum in the niche your topic covers. If you write a great article they may mention it there and that’s great for bringing you targeted traffic.
I hope this helps some of you. Let me know if it does or if there’s anything I didn’t answer for you in the video by commenting.
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