2 Weeks Using NIMS

May 21st, 2008 | by Scott

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It was 2 weeks ago when I first talked about the NIMS script here on the blog, and I’ve been testing it on my demo site since then to see exactly how well the script works for traffic, revenue and SERPs.

So, I wanted to give an update on the progress to date.

First, I want to make clear that this has been a fairly well controlled testing so far. I’ve not published the demo site URL anywhere at all, other than with the few social bookmarking sites I submitted the main page of my NIMS demo site to. I’ve done this specifically to see how well the site/script will perform on its own.

My theory being that with constantly updating content the search engines should appreciate sites made with NIMS and revisit them regularly after first finding them. So, I used the social bookmarking as a way to let the search engines know the demo site was there and then left it alone.

Also, I only created 5 pages for the demo site using 5 keyword terms. I didn’t invest any time into it just because it was only supposed to be for illustration purposes. Otherwise, I would have created between 12 and 20 pages for the site–which is what I think NIMS is best suited for–a 12 to 20 page niche site with each page targeted to a specific keyword term.

Anyway, after 2 weeks here’s what has come of the testing so far:

- The demo site is indexed with Google and Yahoo for all 5 of its keyword terms
- It is in the top 20 results on Google for 1 term, and Yahoo for 2 of them
- It has a double-listing on Google for 1 keyword
- It is getting a steady 30+ unique visitors daily
- It is earning more than I expected in average daily revenue

Now, to be completely candid I need to include that I’ve noticed the SERPs have begun to slide a little over the last few days, though surprisingly the traffic hasn’t. That SERPs slide makes sense though since I haven’t done anything since bookmarking the site on the first day to promote it or support it for its keywords.

My plan now is to publish a couple of articles today and tomorrow that link to the site with my terms in the anchor text and see if that boosts the SERPs and traffic at all.

Something else I’ve noticed with the traffic which surprises me a little is that I’m getting quite a few repeat visitors each day now in addition to fresh unique visitors. While I knew that a NIMS site would offer something of value for visitors to browse through on the page, I didn’t really expect that many people would bookmark a NIMS site or make repeat visits to it. The fact that some are makes me think I’ve done a pretty decent job with the “make it valuable to visitors” part of the mashup script and I’m glad of that.

Thoughts Going Forward

Obviously I’m limiting how the demo site performs by not doing more aggressive marketing of it. If this weren’t a test that I wanted to control as I am then I would have already published a bunch of articles and done some follow-up bookmarking as well. I’d also be publishing the URL every chance I got in forums and blogs too.

I do have NIMS running on several other sites and they’re all out-performing my demo test site for revenue, but I haven’t been tracking the SERPs for any of them since ultimately the point to the NIMS script was to be able to put up fast, quality and profitable niche sites on my domains and then leave them alone.

Overall, I’m really pleased with how NIMS is performing.

One Last Thing

I can already imagine somebody will ask why I say the demo site is “earning more than I expected in average daily revenue” but don’t give the actual numbers?

Let me get in-front of that question by saying that since I’m offering the NIMS script for sale I want to make sure that people who purchase it do so to get the tool that it is, and not the potential earnings that may result from using it.

I think that’s important here because there are a lot of variables that will go into how much success someone using NIMS may or may not have.

From topic and keyword choices to promotional methods and the amount of effort they put into driving traffic, all of these will factor into the success of a NIMS site.

And because I can’t have any input on those things for people who use NIMS, and because I didn’t want to sit down and write a step-by-step guide to picking topics, keyword research and generating traffic for a NIMS site…I don’t want to promote NIMS as a money making “system” in any way–including by simply mentioning the exact numbers my NIMS site(s) are earning.

I look at it like a tool, just like a hammer. The hardware store sells you the hammer, not the promise of what sort of house might be built with that hammer.

And I’m offering NIMS as a tool to create fast and quality niche mashup sites, without any hype or promises of how well those sites may perform.

So, that’s why I’ve been careful not to list specific revenue numbers, and will continue to do so for as long as I’m offering NIMS for sale.

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