I’ve recently posted about why I think it’s silly (and darn stupid) for anyone just starting out to try selling make money online products to others. The bottom line from my perspective is that you lack the knowledge to establish credibility when you’re just starting out yourself, and without that you doom yourself to failure.
But, that’s just an opinion on my part so may not be convincing to some readers. I accept that, so today I’ll quickly point out the very practical reasons why you don’t want to enter the make money online market… there’s a limited customer base, and the majority of those customers have severely limited disposable income.
That’s why I’ve referred to the MMO market as a sort of circle-jerk where most involved have little to no money to spare, yet they’re all trying to sell the same products to each other. Where’s the “great opportunity” there?
Think about it, most people searching for information on how to make some money with their web site or blog are people who aren’t making money right now… so they don’t have a lot of extra money to spend on what you would be promoting to them. You may be in that exact same position yourself right now, and if so then you should understand that a customer base of people in this position is not exactly prime for marketing to.
On the other hand, pick almost any other niche market and you’ll find 2 truths there with just a little research.
First, there are people looking for products to buy in that market; and second, those people are looking for products to buy because they have the money on hand to make the purchase with.
So, compare the MMO market where customers and disposable income are limited vs. almost every other market where there are customers with their credit cards just looking for someplace to enter the numbers and this should be a no-brainer.
Take the Next Step
Getting past the MMO market is just the first step, now think about what other markets have customers with the most disposable income to spend? That’s where the real money is.
I’ll give you a hint, it isn’t even markets where John Doe or Sally Smith reside. Sure, they may be shopping online right now, and they may have some extra cash to spend, but it’s still pretty limited.
Isn’t that true of everybody though? Well, not exactly. There are some customers out there that very few marketers ever realize exist, and these customers have incredibly deep pockets.
Who are they? Businesses, of course.
Businesses purchase everything from pencils to travel packages, they’re rarely looking for the “better deal” over easy access, they can be very receptive to “suggested sales” (how about some toner with all those reams of paper?) and smart marketers (including affiliates) can capitalize on this.
I’m not saying to ignore John Q. Public as a marketer, I’ve posted many of my past niches on this blog and it should be obvious that I’m a fan of retail markets, so I certainly target individual shoppers with projects.
However, I’ve also posted that the vast majority of my affiliate income tends to come from web and application services markets, and I rarely target Johnny Doe on his home PC with those.
They’re just markets where I have a knowledge and product base that matches business clients better than it does home users, so I’m able to do well there.
But you don’t have to have some specialized technical knowledge to market to business customers. Like I said, every office has needs–often bulk needs–for supplies. If the business sends people out on the road or to conventions then they make travel and lodging purchases too.
Get creative and there’s literally tons of products you can find a way to target business customers with in some way, and since they purchase larger ticket items and often in bulk it can take far less work to make a lot more money.
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