What’s In A Name?
July 21st, 2008 | by ScottIt appears that you're new here, if you like what you read, please subscribe to the news feed or sign up for the Leap eTips news and updates email list. Thank you for visiting :)
I was reading an interesting post over at ReadWriteWeb about how mainstream web users will often type the URL they’re looking for into a search engine (or their browser’s search box provided by a search engine) rather than directly into their browser address bar.
In-fact, they show that over 10% of the searches for the top 10 dating search terms were full URLs of popular dating sites. And trust me, 10% of the dating market search traffic is huge!
Just for kicks I decided to see what would come up in Google if I typed in the URL of one of the top dating sites and guess what I found? No less than 3 of the top 10 results were affiliate blogs. Obviously created by marketers who understand people’s browsing habits well enough to know they should target popular dating site URLs instead of honest keyword terms in their copy.
Is this ethical? Legal even? That’s not for me to say. What I will say is it’s obviously and understandably profitable for those who do it.
Will it work with other niches? Absolutely. Pick any popular product on the market right now, I know there was a recent release for Traffic Secrets so Google trafficsecrets.com and see what comes up. Lots of affiliate sites in those results…
Again, should you optimize your affiliate pages to the domain names or titles of the products or services you’re promoting? That’s not for me to say. Can you make good money doing so? Yes, I’d say you can.
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One Response to “What’s In A Name?”
By racquel lyle on Jul 22, 2008 | Reply
Most affiliate does it because of the traffic they will get, but for me I think that is a nice idea though. lol… I like this post.