O`Bannon's Leap

Expanding the Niche Network

July 30th, 2008 | by Scott

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This is part 9 of 10 in the Niche Network Marketing with LAMP series.

In the previous part of this series I explained how I build a wheel of satellite niche sites around my primary niche site, this part is just taking everything you’ve already learned in the previous 8 steps and replicating them over and over.

At this point you’ll want to come up with some related, but peripheral niches to your primary niche.

For example, if your primary niche is “Red Wooden Widgets” then some ideas for related niches would be “Blue Wooden Widgets” or “Red Plastic Widgets” and so on.

You’re just looking for niche ideas that are closely related to your primary site, but not quite identical. I like to think of this in terms of the laundry aisle shelving at my local Grocery or Department store. If my primary niche is laundry soap, then my related niches would be fabric softeners, bleach and etc.

Once you have 3 to 5 related niche ideas, you’re going to build a primary site and then secondary satellite sites around each one (just as you did for your first primary niche site, going through the first 8 steps of this series).

The only place where you may or may not do something different is with your primary site for each of these new niches.

You will have to decide for each one whether to promote sales from it, or use it to promote your first primary niche site.

Either way works and neither is better, it just depends upon your goals and products. Usually, if I’m building my niche network to promote my own product then I will use these new niche wheels to ultimately promote my original primary niche site.

If I’m building the niche network to promote affiliate products, then I’ll promote different products with each wheel.

The big picture–if you think of your niche network as that laundry soap aisle in a store, is just to dominate the entire aisle. You want your network to have points of entry for every type of product in the aisle… whether you promote your sales all from one point or from multiple points is up to you and will likely depend upon if you have multiple good products to promote across several sites or not.

Also, while you’re building your additional wheels don’t be afraid to inter-link from sites on this wheel to sites on other wheels where it seems natural.

Basically, I like to put in-content links from sites on one wheel to sites on another, but never straight reciprocal linking. In other words, if you link from site #6 to site $2, don’t link back from site #2 to site #6, instead link from site #2 to site #7, then link site #7 to site #3, and site #3 to site #6… the goal is to keep your traffic paths (link paths) moving in a circle around your network and not just bouncing back and forth between 2 sites.

Part 10 of the series should be available in a few days so please check back, or better yet subscribe to my RSS newsfeed and be sure to get it as soon as it gets published.

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Related Posts:

• Niche Network Marketing Wrap Up
• Begin Building the Niche Network
• Strengthen the Primary Site
• Marketing Launch

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