Comments on: My Google Reader Shares – May 7, 2009 http://www.obannonsleap.com/2009/05/07/my-google-reader-shares-may-7-2009/ Tips and ponderings from a webpreneur Tue, 09 Mar 2010 21:09:36 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Banner Stands http://www.obannonsleap.com/2009/05/07/my-google-reader-shares-may-7-2009/comment-page-1/#comment-11881 Banner Stands Fri, 12 Jun 2009 16:49:52 +0000 http://www.obannonsleap.com/2009/05/07/my-google-reader-shares-may-7-2009/#comment-11881 I hate forced adds. I know so many other people do. I hate forced adds. I know so many other people do.

]]> By: illustration agency http://www.obannonsleap.com/2009/05/07/my-google-reader-shares-may-7-2009/comment-page-1/#comment-11185 illustration agency Wed, 13 May 2009 09:16:57 +0000 http://www.obannonsleap.com/2009/05/07/my-google-reader-shares-may-7-2009/#comment-11185 "Forcing ads on people in “information consumption” mode will not change their focus from information to shopping, it only annoys them." You are also likely to have a lower conversion rate for the clicks that you do attract. “Forcing ads on people in “information consumption” mode will not change their focus from information to shopping, it only annoys them.”

You are also likely to have a lower conversion rate for the clicks that you do attract.

]]> By: khafi http://www.obannonsleap.com/2009/05/07/my-google-reader-shares-may-7-2009/comment-page-1/#comment-11137 khafi Mon, 11 May 2009 19:48:31 +0000 http://www.obannonsleap.com/2009/05/07/my-google-reader-shares-may-7-2009/#comment-11137 nice info... keep posting... i have add your blog to my favourite... nice info…

keep posting… i have add your blog to my favourite…

]]> By: site update service http://www.obannonsleap.com/2009/05/07/my-google-reader-shares-may-7-2009/comment-page-1/#comment-11079 site update service Fri, 08 May 2009 21:28:40 +0000 http://www.obannonsleap.com/2009/05/07/my-google-reader-shares-may-7-2009/#comment-11079 this what happens when some people don't understand the reason why their readers subscribed to them. If you will give them annoying ads then their interest on you will be gone. :D this what happens when some people don’t understand the reason why their readers subscribed to them. If you will give them annoying ads then their interest on you will be gone. :D

]]> By: Scott http://www.obannonsleap.com/2009/05/07/my-google-reader-shares-may-7-2009/comment-page-1/#comment-11074 Scott Fri, 08 May 2009 15:04:10 +0000 http://www.obannonsleap.com/2009/05/07/my-google-reader-shares-may-7-2009/#comment-11074 As the Mashable story points out, you have to think about the end user's intent while reading news feeds. The average person opens their feed reader to quickly scan headlines and read the stories that interest them. They're in "information consumption" mode and unlikely to pay any attention to a product or service ad. Ads work best when displayed to people looking up products they're already interested in buying. These people are in "shopping mode" and likely to click ads. Forcing ads on people in "information consumption" mode will not change their focus from information to shopping, it only annoys them. A major benefit to subscribing to a news feed is to be able to get just the meat of the content, the news stories, in a fast and efficient manner. Drowning news feed content with ads defeats that purpose and will ultimately be more costly in unsubscribers than it is profitable in ad clicks. As the Mashable story points out, you have to think about the end user’s intent while reading news feeds.

The average person opens their feed reader to quickly scan headlines and read the stories that interest them. They’re in “information consumption” mode and unlikely to pay any attention to a product or service ad.

Ads work best when displayed to people looking up products they’re already interested in buying. These people are in “shopping mode” and likely to click ads.

Forcing ads on people in “information consumption” mode will not change their focus from information to shopping, it only annoys them.

A major benefit to subscribing to a news feed is to be able to get just the meat of the content, the news stories, in a fast and efficient manner.

Drowning news feed content with ads defeats that purpose and will ultimately be more costly in unsubscribers than it is profitable in ad clicks.

]]> By: mexican recipes http://www.obannonsleap.com/2009/05/07/my-google-reader-shares-may-7-2009/comment-page-1/#comment-11073 mexican recipes Fri, 08 May 2009 13:45:03 +0000 http://www.obannonsleap.com/2009/05/07/my-google-reader-shares-may-7-2009/#comment-11073 I'd be interested to hear why... I’d be interested to hear why…

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