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Archive for the ‘eTailing’ Category

Don’t Give Up Now

Wednesday, November 26th, 2008

At the request of a friend I met today with a small group of young, aspiring webpreneurs. These are exactly the kind of people I hope to be connecting with here on the Leap blog, so I was excited about getting a more personal interaction and some instant feedback. The meeting ...

Product Catalog Search - A Problem For Some Shopping Sites

Friday, November 14th, 2008

If you run an eCommerce shopping site built from affiliate data feeds (and many of us do) then you've probably encountered that giant obstacle we often face with this "easy to use" catalog building architecture... the lack of ability to create a comprehensive inventory search feature for your visitors. Since data ...

Psst, here’s my secret to selling products online - DON’T!

Tuesday, November 11th, 2008

I've talked here before about how I've taken a lot of what I learned in my life of brick and mortar retail sales and applied it online. It's true that many of the concepts transfer from real world to online store quite well. One example is cross-merchandising where you build a ...

Traffic - cheap and easy

Wednesday, July 12th, 2006

There's no magic trick to getting visitors to your website, but there are some basic fundamentals and also some methods of promotion that are often overlooked. First, ensure that your site is going to be of value to those who visit it. Make sure it's fast loading for users, that your ...

Turning visitors into buyers

Tuesday, July 11th, 2006

Anyone with a web site that sells something wants to improve their conversion rates. Even the big names in online eTailing like Amazon and Overstock are constantly testing and tweaking their product presentation pages to encourage more visitors to make a purchase. Whole novels can be (and have been) written on ...