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Archive for the ‘marketing’ Category

Product Launch Burnout

Wednesday, July 16th, 2008

Just a quick posting here with some random thoughts floating in my head after deleting no less than 3 dozen emails today about another "BIG PRODUCT LAUNCH"... Now, most of the folks involved (in the product and in clogging my Inbox today) are actually really decent people (some I know personally) ...

Know Who You’re Targeting

Saturday, July 12th, 2008

A reader emailed me to ask if I would check out his blog recently, and I found something that I see happening a lot out there and thought would make a great post topic here. I won't name the actual person who emailed me or reveal his site info here, ...

Bum Marketing Doesn’t Work - Or So You May Think

Saturday, June 14th, 2008

I read something like this almost everyday in emails to me or on webmaster/business forums. Somebody is just starting out, they hear about article or Bum marketing, and without spending the time to learn the basics of how to do it right they create a bunch of articles, submit them ...

Blogs - The Underused Asset of Affiliate Marketers

Friday, May 9th, 2008

I've been involved in a discussion recently about researching methods for getting into the minds of potential customers. All of the "usual suspects" were thrown out: talk to family and friends, participate in forums for your niche, monitor news vines for stories related to your niche, use surveys and so on... But ...

Writing Articles for Marketing or SEO

Tuesday, April 8th, 2008

Using articles for marketing or SEO purposes isn't rocket science, but I think a lot of the time we tend to out-think ourselves on things so here's my basic overview of good practices for writing articles: Articles have 4 elements: Title / Opening Statement / Supporting Evidence / Conclusion Article topic should ...