Posts Tagged ‘social networking’

Marketing Prep-Work

Monday, December 17th, 2007

This is part 4 of 10 in the Niche Network Marketing with LAMP series.

This is going to be the shortest section of the series, but don’t assume that makes it any less valuable or important. In fact, by many accounts this is going to be some of the most beneficial information you’ll get from the Niche Network Marketing with LAMP postings because what you learn and do from here directly impacts how much targeted traffic you’ll be able to generate across your niche network later on, and lets face it–that can make or break your entire effort.

The first thing you need to do is select some platform or software for stats tracking and traffic analysis that you can use on all of your niche network sites and pages.

It should be noted that some publishing platforms you’ll be using eventually won’t permit any sort of tracking codes from 3rd party sources, and in those cases you’ll have to settle for whatever statistics they offer you. But for your web sites and the external resources that you can add tracking codes to you’ll want something that is reliable and provides good information for you.

There are 2 such resources that I use. First is Google Analytics, and the second is AddFreeStats. Both have their pros and cons, but offer quality information about your site and visitors so I’ll leave it to you to review them each and select the one you prefer–or even use both as I do to get the most data possible about your traffic.

The next thing you’re going to want to do is become familiar with Google Alerts. Google offers a great service that lets you know by email, in real time, when a URL or keyword phrase has been found by Google’s bots.

As you build your sites this will give you great information about how quickly Google is finding your pages, and you can also use them to see what others are doing with a specific phrase too. It’s easy to use and the wealth of information you can get about your own sites and competitor’s makes it a must. Think of these alerts like having an insider at Google who is willing to act as an adviser and research assistant on your behalf.

Next, join at least 6 social networking/bookmarking web sites. If you already have accounts with 2, join at least 4 more–just get involved in no less than 6.

Popular ones are StumbleUpon, Digg, Delicious, Faves, Reddit and Propeller. There are a lot more though, and in fact many smaller niche based networks are springing up all the time and you shouldn’t overlook those if they’re related to your niche market.

Once you’ve joined at least 6, become active in each of them! I can’t stress this enough, you aren’t going to use these to promote your web sites and pages with any positive effects unless you’re a participating member of each community.

It’s not hard nor very time consuming to participate and contribute in each one on a daily basis, even if it’s just five minutes per day each, this small time investment will determine your social marketing success or failure down the road for your niche network.

If you don’t contribute to the communities on a regular basis, then just try posting your own links later on I guarantee you they won’t help. They (and you) will be viewed as spammy among the community members then become buried and lost in cyber-space. It’s that simple. You must build a reputation (and hopefully some friendly relationships) in each community now to gain any benefit from them later for your niche network.

That’s it for part 4. Like I said, it’s short but I assure you that by following the directions here, and especially by becoming an active participant in those social networks you join, you’re laying the groundwork that will enable you to guide massive amounts of quality traffic into and around your network later on.

Part 5 of the series should be available in a day or two so please check back, or better yet subscribe to my RSS newsfeed and be sure to get it as soon as it gets published.


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Growing Your Site Revenue

Tuesday, November 27th, 2007

Everybody knows that it’s important to increase traffic for growth, but what many webmasters often fail to recognize is that it’s also important to increase your conversion rate as well.

For example, if your site is getting 500 visitors per day, has a conversion rate of 2% and is earning you half of what you want… then you have several options.

First, you could simply try to double your daily visitors and hope that will also double your daily earnings. This isn’t always the best first step however, because it can be hard to double the amount of “targeted” traffic your site is receiving, and untargeted traffic is basically worthless.

Something else you could (and probably should) do is look at ways you might be able to increase the conversion rate on your site instead.

If you’re already getting 500 visitors per day, and they are targeted, there are a ton of simple things you can do to increase your conversion rate with them. There is already tons of blog postings and ebooks which go into on-page marketing such as link and ad placement, so I want to focus on some of what I think are the most overlooked things you can do.

For example, a “Bookmark This Page” link will encourage repeat visits from these targeted people, and each return visit by someone interested in your topic/product/service is an opportunity for you to make a sale with them.

The only exception to that is if your site has an RSS feed. You’re better off using the page space to promote signups to that than placing a “Bookmark This Page” link. But if you don’t have a feed, be sure to have an easy bookmarking option.

Another widely overlooked technique is a link option for visitors to print your page. This is especially good for a data content heavy site or page. Believe it or not many people won’t take the time to print a web page using their browser’s built-in printing options no matter how interested they are in your content, however they will print it from an on-page link. I’ve heard webmasters claim that adding a “print this page” link increased overall site conversions by double digits for them.

So, why is having visitors print your page good? Because it encourages them to explore your content (and sales copy) further at their leisure, which like a bookmark can turn them into return visitors.

If you (or your company) belong to social sites and have profile pages make sure visitors can see that and “add” you as a friend or contact on any they also belong to. When some people think of marketing on MySpace they think of spammy bulletin posts and messages. Not me, I think of the personal connections I’ve made there that allow me to share information in a completely non-spam way with interested people who want it. The same is true with all social networks. I don’t suggest trying to use these profiles to expand your overall customer reach, but rather to solidify your relationships with customers, and just as importantly with potential customers who add you or your business to their contacts or networks.

Twitter is another great one, especially for businesses. Imagine this, you run a service business that often needs (or wants) to alert mass numbers of clients and other interested folks about specific data. You can use email for this, but that’s not really the most efficient method, and anytime someone forgets that they asked for the updated information you risk being innocently reported as a spammer to their ISP.

However, if you make the information available via your business Twitter feed people can follow along and get the information at their pace, on static or mobile devices at any time and from anywhere; and you never have to fear being accused of spamming their inbox.

There’s much more you can do, but I hope by now you’ve already caught the general idea of all these little things… give your visitors multiple easy and fast options to stay connected to you or your site and pretty soon you’ll see those conversion rates picking up.


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