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It’s no secret that I’m a huge fan of social marketing. But before I spawn a bunch of flame mails from those who don’t know me or my methods, let me be clear that I’m not about adding spam to the social networks by any means.
My goal is never to offend or upset users on any social network, that would simply be counter-productive and a useless waste of time for me or any marketer.
I’m trying to make sales with my marketing efforts, so what I really want to do is develop customer relationships and social networks are a fantastic place for doing this.
Which brings me to this often overlooked social marketing method that I wanted to talk about today.
I was talking with a client of my web services business the other day and the conversation moved over to how new customer acquisition was way down for her lately with the weak economy. Repeat customers are still coming in, but there’s been a definite drop in search traffic and new customers even though her search rankings have remained steady and even increased for a few keywords. The simple conclusion is there’s just less people searching for the luxury items she sells.
So, she needs to go out and find new customers for herself but has to struggle with that because income is down so she doesn’t have much of a budget for marketing.
It’s the catch-22 a lot of small businesses are facing right now. Revenue is down so they need more customers, but with revenue down they can’t afford to reach out to those potential new customers via traditional means.
I asked what her social media strategy was and she looked at me like a deer caught in the headlights.
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