Niche Network Marketing with LAMP

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A Bright Idea, so I’ll call it the LAMP (Leap Ahead Marketing Philosophy)

Basically there are no great secrets here, the LAMP is simply a straight forward method I use for niche network marketing and I’m going to share it completely right here over the next week or two, so you will want to Bookmark this page and return often for the updates.

I’ve talked a lot about niche mini-sites here on the blog in the past, I’ve written a mildly popular eBook on building profitable mini-sites and I have dozens of my own running right now.

Under normal circumstances when I build a niche mini-site I spend a minimal amount of time creating and promoting it and then I never revisit it again. This isn’t necessarily the best thing to do, but I like the process of creating new projects more than tweaking existing sites, so as long as I’m making some profits from a mini-site I rarely bother to mess with it or promote it further.

However, once in a while I strike gold with a niche. That doesn’t mean I find a niche that makes a fortune right away, but to me it means I find a niche where I really enjoy the research, learning and writing about–see, when work is that fun it just isn’t work at all; and if you’re making money too that’s just a “party bonus”.

When I find one of these gems is when I go past the “build it and forget it” model and I have a set method that’s been developed and tweaked over several years for what I’ll do next.

Perhaps I’m a bit obsessive compulsive, or maybe its just because my Father was such a stickler for order and details when I was growing up, but I like to do everything in an orderly fashion. I have a 7 step system for building a niche mini-site (outlined in my eBook), and I have a 10 step method for taking a niche mini-site and turning it into a Niche Network.

Being a self-proclaimed “dumb Irishman”, I have to admit that I impressed myself a bit when I developed the method. And even though I’ve updated and tweaked it over time for better results, it did work the very first time I applied it to a niche market.

Being a little impressed with myself, and thinking the method was pretty bright I decided to refer to it as the LAMP (Leap Ahead Marketing Philosophy). I call it a philosophy for the same reason I refer to it as a method and not a system, because a system implies a set structure and format that must be followed to the letter to work–where a method is a looser set of guidelines for getting from point A to point B, and that’s what I designed for a very specific reason: everything changes on the web in real time.

Have you ever read a marketing eBook that’s just a year old and realized half way through it that some of the things the author says to do no longer work? Or some of the places the author refers to as resources no longer exist? That happens to me a lot.

When I was developing my strategy for building a niche network I wanted to ensure that the steps I took would be applicable for a long time and didn’t depend on anything that was out of my control; such as how search engines rank and index sites for one example. The bottom line, I wanted to be able to build niche networks that would remain profitable despite search engine changes, and a method of developing the networks that could easily adapt to marketing and traffic changes online so that I wouldn’t have to rebuild it from scratch every year or so.

You should keep this in mind while reading through the LAMP. Sometimes I will mention specific web sites for something, and those sites are valuable today but in the future they might not be. However, the specific web sites I mention aren’t intricate to the process and can be interchanged with others at any time. In other words, its how and what I’m doing that’s important to the method, not really where I do it.